During the summer of 2022 Samsøe Samsøe sponsored Musik I Lejet, a music festival that takes place at a beach town in the North of Denmark. I took the lead for this project from start to finish, including its project management, concept development, and identity creation. The main event consisted of a pink pong tournament with the aim of bringing people together for a fun outdoor activity. The identity revolved around eye-catching pink tables, paddles, cargo bike bar, and other elements to extend the concept.
deliverables
concept creation
project management
art direction
branding
